Starbucks are world-renowned for their high street coffeehouse business model. However, behind the scenes they produce and distribute multiple loyalty, marketing, and retention campaigns.
I worked with Starbucks and their integrated agency to develop communications across ‘My Starbucks Rewards’, their premier customer programme. I led a team of marketers, who took concepts and designs and developed them for deployment across web and mobile. I consulted Starbucks and their agency on best practice, trends, and technical/interactive functionality in ecomms.