Prohibition Potions

brand / consultancy / design

Prohibition Potions is an award-winning eliquid sold globally. It is the house liquid of Prohibition Vapes, who have opened lounges in Maidstone, Canterbury, and Tunbridge Wells. They also have a thriving online community, and were awarded ‘Best in Show’ at Vapejam UK 2017.


I worked with Prohibition Vapes and Vapour Labs UK to completely redesign the Prohibition Potions brand, including logos, box packaging, and bottles. All physical items were required to meet government (Tobacco Product Directive) compliance. My new direction for the range didn’t waver far from their speak-easy, prohibition roots, but pushed the brand in a more vibrant direction, with a clearer identity for each or the 8 flavours.